Que es Mi Nicho?

My medium is communications and Design is my canvas. That’s what I would like to say, but as of now, It’s hard to describe what it is exactly what my medium is as a whole. In my college career, there are a lot of times where I thought my medium was UI/UX but a few sour projects proved that maybe it wasn’t for me. Motion proved to be more than I can chew, but when it came to graphic design, and branding. I felt as though there were few times I found myself struggling. I also recall projects that involved screen printing and found myself enjoying that process as well.

On the side, however, I have found myself cutting hair in a shop called California's Hair and Barber. A family owned shop that focuses on highlighting the craftsmanship of being a barber, and a hairstylist, that is focused on creating a spot that is family friendly. In my time working here, however, I notice that the surrounding has many businesses around us that are owned by the Hispanic/Latino community. Which beckons the question of, why it feels as though all the signage feels cluttered and unclear? To me, it says there’s a problem that isn’t being solved and I would like to look more into the needs to see how I can bring in my branding expertise When I think of people I would like to work with its local businesses. I have always liked the idea of working locally to reach globally.

One of the most common things I hear from clients is this: “Oh I have lived in this are for X amount of times, and have never seen this place.” To them, our shop is a hole in the wall. However, we have also had clients come in from other places in the world who from word of mouth have come just get their hair done at our place.

2 Conduct some research and identify and target potential clients and partners you hope to work within the future.  Provide links and write a few details about why you choose those individuals, companies, etc.

3)  What common frustrations or needs do your services or products address?  How does your business solve a problem or find a solution for your customers? In particular, do you solve problems that nobody else can? Through your research create a list of the kinds of problems you are most interested in addressing after you graduate with some details as to why that is the case from both skills and interest point-of-view.  

4)  Conduct a bit of secondary research to see just how competitive your chosen market is.  Create a list of links with short sentences describing how competitors are approaching their niche to address the kinds of problems that interest you.